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Speaking at Women’s Leadership Exchange

May 3, 2009 by evol | No comments

I’m speaking at the Women’s Leadership Exchange this Tuesday on behalf of Best Buy. I will be providing useful next steps for the session attendees about how to approach social media for their business. My goal with the session is to provide enough framework around the topic to help someone make use of it for their business.

It’s easy to get caught up in all of the tactics, after all social media is the new ’shiny object’ that is fascinating everyone right now. However, I see its usefulness as a more long term set of possibilities of communication and interaction for business. I believe my audience to be looking for some basic understanding.

The most important principles include 3 simple steps:

  1. Listen
  2. Set Goals
  3. Interact and Respond to Feedback and Conversation

If you are coming to the event and have a question you’d like me to answer in the session, please leave it in the comments.

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Speaking at the MDMA Conference in April

March 2, 2009 by evol | No comments

I will be speaking on a social media panel in April at the Midwest Direct Marketing Association’s conference, Influence Marketing a Movement. The overall conference, which occurs on April 20, 2009, is about sustainability. I think it’s very interesting to think about tying social media to sustainability. One of the biggest differences between traditional advertising and marketing and the tools that social media provides for ongoing customer relationships is that traditional tools tend to support short term efforts such as campaigns and big ideas.

In contrast, social media provides room to develop ongoing relationships. It allows a brand to sustain a relationship with a consumer if it is done with authenticity and value. Depending on your brand, your customers may be building these expectations about how your brand interacts with them as an individual.

I am excited to be on the panel with Nancy Lyons and Meghan Wilker Minneapolis’ own Geek Girls from the interactive agency Clockwork Active Media Systems. Also, many thanks to our moderator Jen Kane of Kane Consulting for bringing us all together for what we hope to be a rousing and informative panel for the conference attendees.

We are hoping to present some ideas and tools to get people moving in the right direction, essentially a ‘teach them to fish model‘.  Social media is really a set of tools, the usage of which is contextual for each individual, brand or business. The tools need to be part of supporting an overall business goal. Even though the mechanisms are new, the basics of business haven’t changed. The business objectives need to be defined and understood. It is only then that you will be able to chase down the right tactic or set of tactics to accomplish those objectives.

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